The Cost of The Super Bowl

The Super Bowl is the pinnacle of professional football...it is also all about family gatherings, food, Super Bowl commercials, and money.  So, how would Super Bowl XLVII compare to the first Super Bowl? 



(All 1967 $$$ amounts converted to 2013 dollars in parentheses)

 

                                        1967                               2013

How many viewers                    41 M                                  120 M

Average Ticket Price              $12 ($81)                             $4,000

30 second TV Ad                     $55,000 ($370,000)             $ 4 M

Winning Player Bonus            $15,000 ($101,000)             $ 88,000

Losing Player Bonus               $7,500 ($50,500)                 $ 44,000

12 ounce Soda                            25 cents ($1.70)                $ 1.00
A Slice of Cosetta's Pizza          25 cents ($1.70)                $ 3.50

A pack of Marlboro Cigs            45 cents ($3.00)                $ 6.50
Budweiser 6-pack                    $1.00 ($6.50)                       $ 6.50